Disney today announced the name of the new Star Wars merchandising range. “For Star Wars fans it’s been a long time coming,” said one Disney marketer. “But at long last the wait is over, people can now buy a host of new collectibles.”

Fans across the world are overjoyed at the news. Said one loyal Star Wars fanatic, “This is amazing, it’s been so long since the last movie marketing was re-released that we had almost given up hope. But now Disney has released more collectible toys, clothing and lunch boxes, there’s even a rumour of a possible movie tie in. So all I can say is shut up and take my money already.”